AI Insights · Timothy · June 2022
Top 5 Beauty Retail iOS Apps in South Africa: Q2 2022 Performance
Explore the performance of the top 5 beauty retail iOS apps in South Africa during Q2 2022, including download trends and active user metrics.
In the second quarter of 2022, the top beauty retail iOS apps in South Africa showed varied performance in terms of downloads and active users. Here’s a closer look at the trends for Maskscara, Nu Skin Vera, Think Dirty – Shop Clean, Shoppe LK, and FOREO For You.
Maskscara experienced fluctuating download numbers, peaking at 106 downloads during the week of April 25, but dropping to as low as 7 downloads in the week of June 6.
Nu Skin Vera saw a steady increase in weekly downloads, starting from 3 in mid-April and rising to 82 by the first week of June.
Think Dirty – Shop Clean had a mixed quarter with weekly downloads reaching a high of 64 in the week of April 25, followed by a general decline, hitting a low of 2 downloads by the end of June. Active users ranged from 292 to 358, peaking in mid-May.
Shoppe LK maintained a consistent download rate, with numbers typically ranging between 9 and 39 per week. Active users showed a slight upward trend, peaking at 63 in late May before stabilizing around 44 by the end of June.
FOREO For You had relatively stable download numbers, with a notable peak of 33 downloads in the week of April 18. The app’s active users ranged from 35 to 46 throughout the quarter, maintaining a steady user base.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, you can visit Sensor Tower's website.
